From year to year, business, cultural and scientific links between regions and countries become closer. MICE industry plays an important part in this process.
Development of national economy and its integration into the world market are impossible without development of MICE industry.
Business communication, technological and informational exchange, search for new markets and partners for investments and joint projects, promotion of companies via PR-actions, training of personnel and implementation of corporate culture – all of it is MICE industry no matter how unexpectedly it sounds.
Moreover, MICE industry is one of the company’s development resources – through participation in exhibitions, contacts exchanges, conferences and seminars.
Press-conference of Governors of the city Bad Ems (Germany) and region Bad Ems and the Head of Tourism Committee of Legislative Assembly (2010)